DELTA AIR LINES INTERNSHIP
Figma
FigJam
Mural
MS Office
Tools
Timeline
Aug – Dec 2024
18 Weeks
User Research
User Testing
Design Thinking
Product Management
Iterative Development
Digital Portfolio Office
Skills
Team
Summary
I developed the strategy, conducted user research, stakeholder analysis, and A/B testing, identified gaps, and designed an internal web-based design thinking toolkit to help value proposition leaders shape their value props and drive a high-performance, value-aligned culture.
Project Overview
My goal was to design a solution to ensure new Value Prop Leaders were equipped to develop and communicate compelling value propositions. I advocated for the use of design thinking in the value proposition shaping process, emphasizing user-centric methods like persona development, journey mapping, ideation, and iterative feedback to align solutions with stakeholder needs and enterprise goals. This approach encouraged collaboration and cross-functional alignment, supporting the ongoing effort to break siloed working across teams. Due to NDA restrictions, I am unable to share details and artifacts of this project. Please reach out if you have any questions.
Design Process
Key Takeaways
Coming into this internship, I had minimal knowledge of value propositions and how they were used in Delta. I learned by asking a lot of questions, self-studying, and connecting with Value Proposition leaders across Delta. I ensured the guide conveyed accurate, actionable information while addressing their needs and remaining intuitive and user-friendly. This experience enhanced my ability to tackle unfamiliar topics, adapt quickly, and apply user-centric design principles to deliver solutions that meet user needs and organizational standards.
Additionally, as part of a team responsible for planning and prioritizing work, standardizing product knowledge, and developing best practices across Delta, I witnessed the critical role of aligning work with company values and strategic goals. I learned that it’s not only important for your work to address user and customer needs, but also to recognize how it can enhance overall efficiency, streamline resource allocation, and contribute to a cohesive and productive work culture. By fostering collaboration across departments, these efforts ultimately drive better business outcomes, including increased revenue, while reinforcing a shared purpose within the company.
Thank you, Delta!
For an incredible internship filled with growth, meaningful connections, and new adventures! ✈️
